An ad served contextually inside a chat conversation.
Contextual Ads
Contextual ads are matched to what a user is currently talking about, not their browsing history. When a user asks about headphones, they see a headphone ad, served as a native card inside the chat.
How matching works
Section titled “How matching works”- Extract: Elo analyzes the live conversation to identify intent and keywords
- Match: the best ad is selected from multiple demand sources
- Deliver: the ad appears as a native in-chat card that blends into your UI
Why contextual outperforms traditional display
Section titled “Why contextual outperforms traditional display”| Traditional Display | Elo Contextual Ads | |
|---|---|---|
| Targeting | Broad, history-based | Intent-matched to current conversation |
| CTR | ~0.05% | ~10-12% |
| RPM | $1-3 | $8-15 |
| User experience | Interruptive banners | Native cards within chat flow |
Contextual targeting works because the ad is relevant to what the user is thinking about right now. This makes ads feel useful rather than intrusive.