Content Policy
Elo screens every ad before it reaches your users so that what appears in your chat app stays safe, on-brand, and trustworthy. This policy applies to all demand routed through Elo, both our direct advertisers and any mediated network.
What we don’t allow
Section titled “What we don’t allow”Ads promoting the following are never eligible to serve on Elo:
- Alcohol - beer, wine, spirits, and related promotions.
- Counterfeits - knockoff or replica goods, and services that trade in them.
- Weapons and drugs - firearms, explosives, and controlled or recreational substances.
- Fraud and malware - scams, phishing, and malicious software.
- Hateful or offensive content - anything discriminatory, harassing, or profane.
- Sexual content - explicit or suggestive adult material.
- Gambling - casinos, sportsbooks, lotteries, and similar wagering.
- Political content - ads tied to parties, candidates, or campaigns.
How we enforce it
Section titled “How we enforce it”Incoming creatives are checked automatically by our classification models, and flagged or borderline cases are escalated to a human reviewer. Ads that break this policy are pulled from rotation without prior notice, and publishers who repeatedly send disallowed demand may have their accounts limited or closed.
Questions
Section titled “Questions”Spot an ad that shouldn’t be running, or unsure whether something is allowed? Reach us at contact@elo.ad.